NinjaOne is an RMM. Microsoft Intune is an MDM that people keep trying to use as an RMM. That distinction matters more than any feature comparison chart will tell you, and it's the reason most MSPs who try to replace their RMM with Intune end up running both anyway.
NinjaOne costs $2-$4 per endpoint per month and gives you remote monitoring, patch management, automation, remote access, and backup in one platform built for multi-tenant MSP operations. Intune costs $8/user/month standalone (or comes bundled with Microsoft 365 Business Premium) and gives you device enrollment, compliance policies, app deployment, and conditional access - but no multi-tenancy, no real-time monitoring, and no cross-platform scripting engine.
Here's where each one fits, where they overlap, and where MSPs get burned trying to use the wrong tool.
Pricing: Cheaper Isn't Always Cheaper
NinjaOne charges per device. Most MSPs pay $2-$4 per endpoint per month after negotiating with sales. Pricing isn't published, but it includes everything - RMM, patching, remote access, automation, and cloud backup. No add-on modules, no surprise line items.
Intune's pricing looks simpler on paper but gets complicated fast:
| Plan | Cost | What You Get |
|---|---|---|
| Intune Plan 1 (standalone) | $8/user/mo | Core MDM, app management, endpoint security |
| Intune Plan 2 (add-on) | $4/user/mo | Tunnel for MAM, specialty device management |
| Intune Suite (add-on) | $10/user/mo | Everything in Plan 1 + 2 + premium add-ons |
| Device-only license | ~$3.50/device/mo | For devices without a user (kiosks, shared) |
| Included in M365 Business Premium | $22/user/mo | Intune Plan 1 bundled with Office, email, security |
Most MSPs already have clients on Microsoft 365 Business Premium, which includes Intune Plan 1. That makes Intune feel "free" - you're already paying for it. But "included" and "sufficient" aren't the same thing. You'll still need an RMM for the things Intune can't do (more on that below).
July 2026 pricing change: Microsoft is bundling Intune Plan 2, Remote Help, and Advanced Analytics into M365 E3 starting July 1, 2026, with a $3/user/month price increase. Any renewal signed after that date uses the new pricing. If you have clients on E3, this is worth watching - you'll get more Intune capabilities but pay more for the bundle.
The Multi-Tenancy Problem
This is the dealbreaker for most MSPs. NinjaOne was built for managed service providers. You manage all your clients from one dashboard with proper tenant separation, per-client policies, per-client reporting, and role-based access. One tech, one screen, dozens of clients.
Intune doesn't do multi-tenancy. Every client tenant is a separate Entra ID instance. You can't see all your clients' devices in a single pane. You can't push a policy change across all tenants at once. You can't pull a cross-client report for your monthly business review. Microsoft's GDAP (Granular Delegated Admin Privileges) helps with access, but it's not the same as a native multi-tenant dashboard.
For an internal IT team managing one environment, this doesn't matter. For an MSP managing 30 clients, it means 30 separate browser tabs, 30 separate policy configurations, and no unified view of your entire managed fleet. That operational overhead is real and it compounds as you add clients.
What Intune Does That NinjaOne Doesn't
Intune isn't useless - it's just built for a different job. Here's where it wins:
Conditional Access and Zero Trust. Intune ties directly into Entra ID conditional access policies. "Block access to SharePoint if this device isn't compliant" is native Intune territory. NinjaOne doesn't play in this space. If your clients care about zero-trust device posture checks before granting access to corporate apps, Intune is the tool.
Mobile device management. Intune handles iOS and Android enrollment, app deployment, and BYOD containerization. NinjaOne added MDM capabilities, but Intune's mobile management is more mature, especially for organizations deep in the Microsoft ecosystem. BYOD policies - wiping corporate data without touching personal photos - are where Intune shines.
Autopilot. Windows Autopilot lets you ship a laptop directly to an employee, they sign in, and Intune configures everything automatically. No imaging, no tech visit. For MSPs handling onboarding at scale, Autopilot eliminates hours of manual setup per device.
What NinjaOne Does That Intune Can't
Real-time monitoring and alerting. NinjaOne monitors CPU, memory, disk, services, and event logs in real time. Something goes wrong at 2 AM, you get an alert. Intune doesn't monitor device health in real time - it checks compliance on a schedule.
Cross-platform scripting and automation. NinjaOne runs PowerShell, Bash, and custom scripts across Windows, macOS, and Linux from one console. You can automate anything - remediation, maintenance, deployment. Intune has Remediation scripts for Windows, but the scripting capabilities are narrower and don't extend well to macOS or Linux.
Third-party patch management. NinjaOne patches Windows, macOS, Linux, and hundreds of third-party applications. Intune patches Windows and has limited third-party app patching through Winget integration, but it's not in the same league as NinjaOne's patch coverage. If your clients run Chrome, Zoom, Adobe, and 40 other third-party apps, NinjaOne's patching covers them natively.
Remote access. NinjaOne includes built-in remote access for attended and unattended sessions. Intune's Remote Help is a paid add-on ($3.50/user/month standalone, or included in the Intune Suite), and it requires the end user to grant permission - no unattended access.
Backup. NinjaOne includes cloud backup. Intune doesn't do backup at all.
The Real Question: Replace or Layer?
Most MSPs asking "NinjaOne vs Intune" are really asking "can I drop my RMM and just use Intune?" The honest answer: probably not.
The MSPs who make it work with Intune-only are usually internal IT teams managing a single Microsoft-heavy environment with no need for multi-tenancy. The moment you need to manage multiple clients, monitor infrastructure in real time, patch third-party apps reliably, or run automated remediation scripts across platforms - you need an RMM.
The more realistic question is whether to run both. Many MSPs use Intune for what it's good at (conditional access, Autopilot, mobile management, compliance policies) and NinjaOne for everything else (monitoring, patching, scripting, remote access, backup). The overlap is minimal enough that running both makes sense if your clients are on M365 Business Premium anyway.
But running both means paying for both. If you're an MSP watching tool stack costs compress your margins, that's worth questioning. Open-source RMM options like TacticalRMM can eliminate the RMM line item entirely while you use the Intune your clients already pay for. That's the math that's pushing some MSPs toward platforms like OpenFrame - keep Intune for the Microsoft stuff, drop the per-endpoint RMM cost.
Side-by-Side Comparison
| Capability | NinjaOne | Microsoft Intune |
|---|---|---|
| Pricing | $2-$4/endpoint/mo | $8/user/mo standalone, included in M365 BP |
| Multi-tenancy | Native MSP multi-tenant | No - one tenant per client |
| Real-time monitoring | Yes - CPU, memory, disk, services | No - scheduled compliance checks |
| Patch management | Windows, macOS, Linux + 200 third-party apps | Windows + limited third-party via Winget |
| Remote access | Built-in, attended + unattended | Remote Help add-on, attended only |
| Scripting/automation | PowerShell, Bash, custom scripts cross-platform | Remediation scripts (Windows-focused) |
| MDM (mobile) | Basic | Full iOS/Android/BYOD management |
| Conditional access | No | Yes - Entra ID integration |
| Autopilot/zero-touch | No | Yes - Windows Autopilot |
| Backup | Built-in cloud backup | No |
| Best for | MSPs managing multiple clients | Internal IT teams, Microsoft-heavy environments |
Here's what MSPs share on r/msp:
Who Should Pick What
NinjaOne if you're an MSP managing multiple clients and need one dashboard for everything. You want monitoring, patching, scripting, and remote access without juggling separate tenants. Most MSPs running 200-5,000 endpoints across SMB clients will get more daily value from NinjaOne than Intune.
Intune if you're an internal IT team in a Microsoft-heavy environment where conditional access, Autopilot, and mobile device management are priorities. Or if your clients already pay for M365 Business Premium and you want to use the MDM they're already licensed for.
Both if your clients need conditional access and zero-trust policies (Intune) plus real-time monitoring, cross-platform patching, and automation (NinjaOne). This is where most MSPs land.
Neither's per-endpoint cost if you're done paying per device for RMM. Open-source alternatives eliminate RMM licensing entirely, and Intune's conditional access still works alongside self-hosted RMM.
Frequently Asked Questions
Can Microsoft Intune replace NinjaOne for MSPs?
Not for most MSPs. Intune lacks multi-tenancy, real-time monitoring, cross-platform scripting, comprehensive third-party patching, and built-in remote access. MSPs managing multiple clients need these capabilities daily. Intune works as a complement to an RMM, not a replacement.
Is Intune free with Microsoft 365?
Intune Plan 1 is included with Microsoft 365 Business Premium ($22/user/month), E3, and E5. It's not free - you're paying for it as part of the bundle. The standalone Intune Plan 1 license costs $8/user/month. Starting July 2026, M365 E3 will also include Intune Plan 2 and Remote Help at a $3/user/month price increase.
How much does NinjaOne cost compared to Intune?
NinjaOne costs $2-$4 per endpoint per month (negotiated with sales). Intune Plan 1 is $8/user/month standalone or included in M365 Business Premium. For an MSP managing 500 endpoints, NinjaOne runs roughly $1,000-$2,000/month. Intune standalone for 500 users would be $4,000/month, but most clients already have it through M365.
Do MSPs use Intune and NinjaOne together?
Yes - this is common. MSPs use Intune for conditional access, Autopilot, compliance policies, and mobile device management. They use NinjaOne for real-time monitoring, patching, scripting, remote access, and backup. The tools handle different jobs with minimal overlap.
What are the biggest limitations of Intune for MSPs?
No multi-tenant dashboard (each client is a separate tenant), no real-time device monitoring, limited third-party app patching, no cross-platform scripting engine, and no built-in backup. These gaps are why MSPs run an RMM alongside Intune rather than replacing their RMM with it.
Are there free alternatives to both NinjaOne and Intune?
TacticalRMM is a fully open-source RMM with no per-device fees. It handles monitoring, patching, scripting, and remote access. For the MDM side, there's no direct open-source Intune replacement, but Fleet MDM handles device management for macOS and Linux using osquery.
Kristina Shkriabina
Kristina runs content, SEO, and community at Flamingo and OpenMSP. She spent years as a correspondent for Ukraine's Public Broadcasting Company before making the jump to tech. Now she covers MSP stack decisions and strategy. You can connect with her in the OpenMSP community or on LinkedIn.
