Best Endpoint Management Software for IT Teams and MSPs

Who's who in endpoint management for 2026: Gartner's Magic Quadrant placements, autonomous endpoint management explained, renamed products, and where each tool fits MSPs and in-house IT teams.
Updated: October 2026
Endpoint management software keeps every laptop, server and phone patched, configured and inventoried from one console, for MSPs and in-house IT teams alike. This guide compares 10 automated endpoint management brands on published pricing, OS coverage, multi-tenancy and lock-in, plus a 3-year cost example for 250 endpoints. Where a vendor only quotes through sales, the table says so, and the lock-in score flags multi-year contracts and painful exits.
TL;DR
- The short answer. Ten endpoint tools scored on OS coverage, multi-tenancy and published pricing.
- Multi-tenancy. The dividing line between MSP-ready and internal-IT-only tools.
- Pricing. Published rates are rarer than they should be.
- Lock-in. Agent redeployment is the switching cost that bites.
- The 10 brands. OpenFrame, NinjaOne, Microsoft Intune, ManageEngine Endpoint Central, Atera, Action1, Jamf, Kaseya VSA, HCL BigFix and Hexnode UEM.
- Published prices, October 2026. OpenFrame $1 per device, Hexnode from $2.20, Jamf for Mac $12.50, Intune $8 per user, Atera from $129 per technician and ManageEngine from $795 a year for 50 endpoints. NinjaOne publishes a range, Action1 is free to 200 endpoints, and Kaseya VSA and HCL BigFix quote.
- For in-house IT teams. Microsoft 365 shops price Intune first, then add a tool for Linux, third-party patching and remote support. Apple-heavy offices add Jamf.
What Endpoint Management Software Does
Endpoint management software gives IT teams central control over every workstation, laptop, server, and mobile device they support. The core jobs are patch management, configuration enforcement, remote support, software deployment, asset inventory, and compliance reporting. A good platform replaces three or four standalone tools and gives technicians one console.
The category is messy because of overlapping acronyms. The practical version:
| Acronym | What It Covers | Who It Fits |
|---|---|---|
| RMM (Remote Monitoring and Management) | Workstations + servers, monitoring + remote control + patching | MSPs, internal IT for Win/Mac/Linux |
| UEM (Unified Endpoint Management) | RMM + mobile + IoT in one console | Enterprises with mixed device types |
| MDM (Mobile Device Management) | Phones and tablets only | Companies issuing iPhones/iPads at scale |
| EDR (Endpoint Detection and Response) | Threat hunting + behavioral security | Security teams, often paired with the above |
A search for "best endpoint management software" is usually a search for RMM or UEM. Some sales reps pitch EDR as endpoint management; it is not the same thing. Patch management is built into most tools on this list; threat hunting is usually a separate license. For an RMM-only deep dive, see our best RMM tools comparison.
A quick definition, because the term gets stretched: an endpoint is any device that connects to your network and does work on it. Laptops, desktops, and servers are the obvious ones; phones, tablets, virtual machines, and networked printers and cameras count too. Endpoint management software keeps every one of them inventoried, patched, configured, and recoverable from one place.
There are two ways to run it. Cloud-based endpoint management, the model behind NinjaOne, Intune, Action1 and OpenFrame, keeps the console in the vendor's cloud, and agents report in over the internet from any network. An on-premises endpoint management server, such as ManageEngine Endpoint Central's on-premises edition or HCL BigFix, keeps the console and the data in your own data center, which regulated and air-gapped sites ask for. Either way the management is centralized: one console, one policy set, one inventory.
Operating system coverage is where tools split. Windows is table stakes, and Mac endpoint management goes deepest in Apple-first tools such as Jamf. Linux endpoint management varies most: Intune supports Ubuntu LTS and Red Hat Enterprise Linux with limits, Action1 added a native Linux agent in December 2025, and HCL BigFix still covers AIX and Solaris.
Open-source endpoint management is a third route. Fleet and osquery cover device inventory, live queries and MDM, MeshCentral covers remote access, and you host and maintain them yourself. OpenFrame unifies those open-source tools with its own RMM agent and AI agents in one console.
What Is Autonomous Endpoint Management?
Autonomous endpoint management (AEM) is endpoint management that decides and acts instead of only alerting. Gartner's 2025 Market Guide for Endpoint Management Tools calls it "a next-generation approach that infuses intelligence-driven automation within endpoint management tools," as quoted by Tanium. In practice the tool spots a failing patch or a drifted setting, picks a fix and applies it, inside rules an admin sets.
Tanium named the category when it unveiled Tanium Autonomous Endpoint Management at its Converge conference in November 2024. The label has spread since: Ivanti sells Ivanti Autonomous Endpoint Management, Action1 launched an autonomous endpoint management platform for MSPs, and NinjaOne markets Autonomous Patch Management. Converged endpoint management is a related Tanium term for running IT operations and security from one platform and one agent.
Typical use cases are patch rollouts that pause when a bad update shows up, configuration drift fixed before an audit finds it, and disk, service and certificate problems cleared before anyone files a ticket. The buying test is short: ask which actions run without a human approval step, what gets logged, and how a change rolls back.
OpenFrame takes the agent route. Fae handles support requests and resolves them, and Mingo runs IT operations on demand, both inside the platform. The OpenFrame pricing page puts four patching tasks, from patching to compliance reports, at 140 minutes and $147 of technician time without AI, against 14 minutes and $0.80 with Fae and Mingo.
PDQ's explainer covers endpoint management, MDM, EMM, UEM and AEM in under five minutes:
Endpoint Management Products That Changed Names
Endpoint management has been through years of mergers and renames, so older product names still turn up in searches, RFPs and runbooks. Here's where they went:
| Older name | What it is now |
|---|---|
| Tivoli Endpoint Manager, then IBM Endpoint Manager | HCL BigFix. IBM brought back the BigFix name in 2015, and HCL took the product over in 2019 |
| Microsoft Endpoint Manager | Microsoft Intune, the family name since Microsoft retired the Endpoint Manager brand in October 2022 |
| System Center Configuration Manager (SCCM) | Microsoft Configuration Manager, still sold for on-premises management alongside Intune |
| ManageEngine Desktop Central | ManageEngine Endpoint Central, renamed in May 2022 |
| VMware Workspace ONE | Omnissa Workspace ONE, after Broadcom sold the unit to KKR in 2024 |
| MobileIron | Ivanti Neurons for MDM, after Ivanti bought MobileIron in 2020 |
| Kandji | Iru, renamed in October 2025 |
Other Tools Called Endpoint Management
Three more products carry the name without being the same kind of tool. FortiClient EMS, short for Endpoint Management Server, is Fortinet's console for FortiClient agents: it deploys the client and pushes antivirus, web filtering and VPN profiles. That's security policy, not patching or software deployment.
Intel Endpoint Management Assistant (Intel EMA) manages Intel vPro PCs, including out-of-band power control and remote access through Intel AMT, from an on-premises or cloud server. RMMs such as Kaseya VSA and ConnectWise integrate with it.
T-Mobile endpoint management is a carrier channel, not a separate product. T-Mobile for Business sells Microsoft Intune, and since a July 2023 deal it also offers Ivanti Neurons for MDM and UEM, so the tool underneath is one of those.
How We Evaluated These Tools
Six criteria, weighted equally:
- Real pricing transparency. Published $/device or $/user counts. "Contact Sales" gets a flag.
- OS coverage. Windows, macOS, Linux, iOS, Android. Linux support is where "UEM" tools differ most.
- Multi-tenancy. Whether the console is built for managing multiple client orgs (MSPs need this; internal IT does not).
- Lock-in score (1-5). Lower is better. Factors: contract length, data export options, agent removability, mandatory bundles. A 5 means "you are stuck."
- AI capabilities. Real automation that runs without human prompts, not roadmap promises or chat-only assistants.
- Deployment time. Hours from sign-up to first agent reporting in. Includes onboarding overhead some vendors hide.
Pricing data was pulled from public vendor pages and validated against Reddit r/msp threads, G2 reviews, and quotes given to MSP buyers in March-April 2026. Prices were rechecked on vendor pages in October 2026.
How This List Compares With the 2026 Gartner Magic Quadrant
Gartner published its Magic Quadrant for Endpoint Management Tools on January 5, 2026, and it evaluated 18 vendors, according to ManageEngine's announcement. The report itself sits behind Gartner's paywall.
The placements below come from vendor announcements and a Dutch IT Channel summary of the report:
| Quadrant | Vendors |
|---|---|
| Leaders | Tanium, Microsoft, NinjaOne, HCLSoftware, Jamf, Omnissa, Adaptiva, IBM |
| Challengers | ManageEngine, 42Gears |
| Visionaries | Atera, Ivanti |
| Niche Players | N-able, Kaseya, Google, Absolute Security, Samsung, Raynet |
Of the 10 tools in this guide, NinjaOne, Microsoft Intune, Jamf and HCL BigFix come from Leaders, ManageEngine is a Challenger, Atera is a Visionary and Kaseya is a Niche Player. Action1, Hexnode and OpenFrame weren't evaluated. The quadrant weighs ability to execute and completeness of vision, not price, so read it next to the pricing section below.
The 10 Endpoint Management Tools Worth Considering
1. OpenFrame (Flamingo) - The No Vendor Lock-In Option
OpenFrame runs month to month with no multi-year commitment. It appears first because Flamingo, the publisher of this guide, builds it. It's open, AI-native infrastructure for IT and security, bundling RMM, MDM, remote access, native PSA, and SIEM in one console at a flat per-device rate, for IT teams and MSPs that have been burned by vendor lock-in.
What it does: Workstation and mobile management across Windows, macOS, Linux, iOS, and Android. Patch management, scripting, remote support, asset inventory, ticketing, and security event correlation. Native PSA replaces standalone tools like ConnectWise Manage. AI agents work inside the platform: Fae resolves support requests, and Mingo runs IT operations on demand.
Pricing: $1 per device per month with 10M AI tokens included, or $0.80 per device on annual billing with 25M tokens, after a 14-day free trial (October 2026). No per-technician fees. The self-hosted version of the open-source tooling stays free, without the AI agents.
Trade-offs: Newer to market than NinjaOne or Kaseya, so feature parity on a few enterprise edge cases is still in progress. The team ships fast. EDR isn't part of the current release, so budget a security vendor for detection and response.
Lock-in score: not self-scored. Flamingo builds OpenFrame, so this guide doesn't grade it.
Peer takes on r/msp:
2. NinjaOne - Polished MSP Platform with Volume Pricing
NinjaOne is a fixture on RMM shortlists, and Gartner named it a Leader in the 2026 Magic Quadrant for Endpoint Management Tools. Clean UI, strong patch management, fast remote sessions, and per-device pricing that compresses as fleet size grows.
What it does: Cross-platform endpoint management with patching, scripting, remote control, software deployment, network monitoring, and documentation. Multi-tenant console for MSPs. Autonomous Patch Management can pause a risky patch on its own.
Pricing: The pricing page publishes a range from $1.50 per device per month at 10,000 endpoints to $3.75 at 50 or fewer, varying by region and products purchased (October 2026). The exact rate comes from a quote, and add-on prices aren't published.
Trade-offs: Partners who haven't opted into a promotional commitment can cancel at any time with 60 days' notice, per the pricing page FAQ. Add-on prices aren't published, so ask for them in your quote.
Lock-in score: 3/5.
A recent take on r/msp:
3. Microsoft Intune - The M365 Default
Microsoft Intune is the default for shops already paying for Microsoft 365 E3 or E5, and Microsoft is a Leader in the 2026 Gartner Magic Quadrant for Endpoint Management Tools. If your fleet is Windows + iOS and you already own the licenses, the cost case writes itself. See our NinjaOne vs Intune comparison for a head-to-head on multi-tenancy and patching.
What it does: Cloud device management, app deployment, conditional access policies, and compliance enforcement. Tight integration with Entra ID, Defender, and the rest of the Microsoft stack.
Pricing: $8/user/month (Plan 1 standalone), and the Intune Suite add-on is $10/user/month. Plan 1 is included in Microsoft 365 Business Premium, E3 and E5; E3 rose to $39 and E5 to $60 per user per month on July 1, 2026. Our Microsoft Intune review breaks down the cost by plan.
Trade-offs: Linux support covers Ubuntu LTS and Red Hat Enterprise Linux, with limits. There's no native multi-tenant console, so MSPs manage each client tenant separately unless they stitch together Microsoft 365 Lighthouse and GDAP. Win32 app deployment is clunky compared to MSP-grade RMMs.
Lock-in score: 4/5.
What r/msp says Intune can do for an MSP:
4. ManageEngine Endpoint Central - Free Tier and On-Prem Option
ManageEngine Endpoint Central has the most flexible deployment story here. Run it on-prem in your own data center, or use the cloud version. Free up to 25 endpoints makes it a real option for small businesses that want commercial-grade tooling without a license fee. Gartner placed ManageEngine as a Challenger in the 2026 Magic Quadrant for Endpoint Management Tools.
What it does: Patch management, software deployment, configuration management, remote control, asset tracking, and MDM. Works across Windows, macOS, Linux, iOS, Android, and Chrome OS.
Pricing: Free up to 25 endpoints. Paid tiers start around $795/year for 50 endpoints. Add-on modules (CMDB, malware protection, OS deployment) cost extra. As of October 2026, the Professional, Enterprise, UEM and Security editions list $795, $945, $1,095 and $1,695 a year for 50 endpoints, and a 30-day free trial unlocks the full feature set.
Versions and editions: Endpoint Central 11 is the current major version, and ManageEngine ships hotfix builds within it, so "Endpoint Central 11" searches are usually about upgrades. Endpoint Central Cloud runs the same modules as a SaaS service and falls back to the free edition's 25 devices if a trial lapses. A separate Endpoint Central MSP edition adds multi-tenant management for service providers.
Trade-offs: UI feels dated next to NinjaOne or OpenFrame. See our NinjaOne vs ManageEngine comparison for a full breakdown. Setup takes 2-3 days of configuration before agents stabilize.
Lock-in score: 2/5.
Reddit opinions from r/sysadmin:
5. Atera - Per-Technician Pricing for Lean MSPs
Atera flipped the RMM pricing model by charging per technician instead of per device. Unlimited endpoints under each tech account makes the math obvious for MSPs past 100-200 endpoints per tech.
What it does: RMM + PSA bundled in one platform. Patching, scripting, remote support, ticketing, billing, and an AI copilot for tier-1 ticket triage.
Pricing: $129/tech/month (Pro), $159 (Growth), $209 (Power) billed annually; $139, $189 and $249 billed monthly (October 2026). Superpower is quote-based. AI Copilot is included in every plan.
Trade-offs: Per-tech pricing flips expensive for shops with low endpoint-per-tech ratios. AI features land more on chat assistance than autonomous remediation. Linux support is workable but not deep.
Lock-in score: 3/5.
Reddit takes as of May 2026:
6. Action1 - Patch-First, Cloud-Native, Free to 200 Endpoints
Action1 is built for teams whose number-one job is patching. The patch engine is the strongest piece - peer-to-peer distribution, offline catch-up windows, risk-based prioritization using CVE + CVSS + CISA KEV data.
What it does: Patch management for OS and third-party apps, software deployment, remote access, vulnerability scanning, and basic endpoint hardening. Cloud-native, no on-prem option. A native Linux agent for Debian, Ubuntu and Red Hat-based distributions arrived in December 2025, and Action1 now calls itself an autonomous endpoint management platform.
Pricing: Free for the first 200 endpoints, with no feature limits and no expiry. Above 200, the pricing page asks for a quote (October 2026).
Trade-offs: Not a full RMM - no native ticketing or PSA. If you need a help desk tied to asset tracking, Action1 is half the puzzle. Multi-tenancy for MSPs runs through its multi-organization console, which Action1 added in 2020.
Lock-in score: 2/5.
Community perspectives on Reddit:
7. Jamf - Apple-Only, Enterprise Grade
Jamf has owned Apple device management for over a decade. If your fleet is Mac and iPhone, Jamf goes deeper than any cross-platform tool. Francisco Partners took Jamf private in a $2.2 billion deal that closed on January 30, 2026, and Gartner named Jamf a Leader in its 2026 Magic Quadrant.
What it does: macOS and iOS configuration, app management, MDM enrollment, security policy enforcement, and Apple Business Manager integration. Three product lines: Jamf Now, Jamf Pro, and Jamf for K-12.
Pricing: Jamf's pricing page lists Jamf for Mac at $12.50 per Mac per month and Jamf for Mobile at $5.75 per device, both billed annually with a 25-device minimum (October 2026). Jamf Now, for teams under 25 employees, starts at $4 per device per month.
Trade-offs: Apple-only. Mixing in Windows or Linux means running Jamf alongside another tool. Business Plan tier is required for advanced security features.
For a Mac fleet in a Microsoft 365 company, Jamf vs Intune comes down to depth against one policy set. Jamf goes further on Apple-specific features and Apple Business Manager workflows, while Intune keeps Macs under the same compliance and conditional access rules as Windows. Our Apple MDM for business comparison covers the wider field.
Lock-in score: 3/5.
From r/macsysadmin:
8. Kaseya VSA - The MSP Stack Anchor
Kaseya VSA is a long-standing anchor of MSP stacks. If you already pay Kaseya for IT Glue, Datto, Unitrends, or BMS, VSA bolts in. The bundling is the pitch - one vendor, one bill, one quarterly account review.
What it does: RMM, patching, monitoring, automation, tight integration with the broader Kaseya/Datto product family. Per-endpoint pricing.
Pricing: By quote.
Trade-offs: VSA fits best when you already run the wider Kaseya/Datto family, so evaluate it as a stack decision. Ask for pricing and renewal terms in writing.
Lock-in score: 5/5.
From r/kaseya:
9. HCL BigFix - Regulated Enterprise Heavyweight
HCL BigFix runs in defense, healthcare, finance, and government environments where compliance certifications matter more than UX. NIAP certified, Gartner Magic Quadrant Leader, and built to manage hundreds of thousands of endpoints from one console.
What it does: Patch management, compliance enforcement, software distribution, vulnerability management, and Zero Trust policy enforcement across Windows, macOS, Linux, AIX, Solaris, and legacy platforms most modern tools dropped a decade ago.
Pricing: Custom, by quote.
Trade-offs: Steep learning curve. The Relevance targeting language takes weeks to learn. Implementation is multi-month, not multi-week. Not a fit for SMB or typical MSP workloads.
Lock-in score: 4/5.
BigFix was sold as IBM Endpoint Manager before IBM brought back the BigFix name in 2015, and HCL took the product over from IBM in 2019, so older runbooks may still use the IBM name.
10. Hexnode UEM - Budget MDM with UEM Reach
Hexnode publishes its UEM prices, which keeps it on budget shortlists. Strong on Android and iOS, with growing Windows and macOS coverage. A reasonable fit for orgs that started with mobile and grew into desktop management.
What it does: Mobile device management at the core, with desktop management layered on. App deployment, kiosk mode, BYOD enrollment, geofencing, and compliance reporting.
Pricing: As of October 2026, Hexnode's pricing page lists Pro at $2.20 per device per month, Enterprise at $3.20 and Ultimate at $4.70, with Ultra by quote and 10% off annual billing. The 14-day free trial covers 15 devices.
Trade-offs: UI still betrays its MDM origins. RMM-grade scripting and remote support are thinner than NinjaOne or OpenFrame. Multi-tenancy feels bolted on rather than designed in.
Lock-in score: 2/5.
From r/macsysadmin:
Side-by-Side Comparison Table
If you want one view of every tool, here it is, with starting prices checked in October 2026.
| Tool | Pricing Model | Starting Price | Free Tier | OS Coverage | Multi-Tenant | Lock-in Score | Best For |
|---|---|---|---|---|---|---|---|
| OpenFrame (ours) | Per device, flat rate | $1/device/mo with 10M AI tokens | Yes (self-hosted, no AI agents) | Win/Mac/Linux/iOS/Android | Yes | Not self-scored | No-lock-in buyers |
| NinjaOne | Per device, volume tiers | $1.50-$3.75/device (published range; quote sets rate) | No | Win/Mac/Linux/iOS/Android | Yes | 3/5 | Mid-market MSPs |
| Microsoft Intune | Per user | $8/user | No | Win/Mac/iOS/Android, Linux with limits | No (Lighthouse + GDAP) | 4/5 | M365 shops |
| ManageEngine Endpoint Central | Per endpoint | $795/yr (50 ep) | Yes (25 ep) | All major OSes | Limited | 2/5 | On-prem teams |
| Atera | Per technician | $129/tech | No | Win/Mac/Linux | Yes | 3/5 | Lean MSPs |
| Action1 | Per endpoint | Quote above 200 | Yes (200 ep) | Win/Mac/Linux | Yes (multi-org) | 2/5 | Patch-first teams |
| Jamf | Per device | $4/device | No | Apple only | Limited | 3/5 | Apple fleets |
| Kaseya VSA | Per endpoint | Quote | No | Win/Mac/Linux | Yes | 5/5 | Existing Kaseya stack |
| HCL BigFix | Custom | Custom | No | All major + legacy | Limited | 4/5 | Regulated enterprise |
| Hexnode UEM | Per device | $2.20/device | No | Win/Mac/iOS/Android | Yes | 2/5 | Budget MDM/UEM |
The lock-in score is a directional signal. A 5/5 tool can still be right if the bundling discount is real and you trust the roadmap. A 1/5 tool can be wrong if it does not fit your stack. Use the score to ask better questions during sales calls.
How Much Endpoint Management Software Costs in 2026
Endpoint management is priced per device, per user, per technician or by quote. Published per-device rates for the tools above run from $1 a month for OpenFrame to $12.50 for a Mac on Jamf, and the spread tracks scope, from patching only to deep Apple management.
| Pricing model | Tools | Published rate, October 2026 |
|---|---|---|
| Per device, monthly | OpenFrame, NinjaOne, Hexnode, Jamf | OpenFrame $1. NinjaOne $1.50-$3.75 (the quote sets the rate). Hexnode from $2.20. Jamf for Mac $12.50, Jamf for Mobile $5.75 |
| Per user | Microsoft Intune | Plan 1 $8, or included in Microsoft 365 Business Premium, E3 and E5 |
| Per technician | Atera | $129-$209 billed annually, $139-$249 monthly |
| Per endpoint, yearly | ManageEngine Endpoint Central | $795-$1,695 a year for 50 endpoints; free for 25 |
| Free tier, then quote | Action1 | Free for 200 endpoints; quote above that |
| Quote only | Kaseya VSA, HCL BigFix | No published rate |
Security usually sits on a separate line. NinjaOne deploys and monitors partner antivirus and EDR, Microsoft Defender for Endpoint Plan 2 comes with Microsoft 365 E5, and ManageEngine's Security edition adds EDR and next-gen antivirus. Price the bundle you'll run, and see our endpoint security guide for the EPP, EDR and MDR layers.
Discounts move the published numbers. NinjaOne's pricing page lists bulk and bundling discounts, promotions, rebates and referral discounts, Hexnode takes 10% off annual billing, Atera's annual plans run $10-$40 per technician below monthly, and OpenFrame drops from $1 to $0.80 per device on annual billing. Action1 and ManageEngine lead with free tiers instead.
To compare quotes, price one fleet the same way everywhere: your endpoint count, your technician count, your OS mix and the security add-ons you plan to buy. The 3-year example below runs that math for 250 endpoints.
Pick the Right Tool for Your Situation
Here is the matchup connecting each tool to the scenario where it fits.
Under 25 endpoints (small business): ManageEngine free tier is the default. Action1's 200-endpoint free tier works if patching is your primary need. OpenFrame's flat-rate option is in range for teams that want one platform from the start.
25-500 endpoints (internal IT): OpenFrame, NinjaOne, and Action1 are worth shortlisting at this scale. ManageEngine is viable but the UI cost shows up in technician hours. Skip Atera unless you have very high endpoint-per-tech ratios.
200-1,000 employees on a mixed fleet (in-house IT): Price by the gap. Microsoft 365 shops (Business Premium up to 300 users, E3 above that) start with Intune, then add NinjaOne, Action1 or OpenFrame for Linux, third-party patching and remote support, and Jamf if the Mac fleet runs deep. A cloud console saves running an endpoint management server for a 300-person company.
MSPs managing multiple clients: OpenFrame, NinjaOne, Atera, and Syncro fit the multi-tenant model. Per-device economics scale better than per-tech once your fleet crosses ~150 endpoints per technician. Multi-tenancy is the dealbreaker - skip Intune unless you split into separate tenants per client.
Enterprise (1,000+ endpoints): HCL BigFix and Microsoft Intune are the realistic shortlist. NinjaOne competes here but the per-device price flattens at scale. Tanium and Ivanti also live in this segment but were out of scope here. Both now sell autonomous endpoint management, and Tanium, Omnissa and Adaptiva sit with Microsoft and HCLSoftware among Gartner's 2026 Leaders.
Apple-only environments: Jamf goes deepest. OpenFrame and NinjaOne handle Apple devices but Jamf goes further on Apple Business Manager and Volume Purchase Program workflows.
3-Year TCO Example, 250 Endpoints
- NinjaOne at its published range of $1.50-$3.75/device (the quote sets your rate): $4,500-$11,250/year x 3 = $13,500-$33,750 for the license. Add-on prices aren't published, so ask for backup and security pricing in the quote.
- Atera with 5 techs on Growth at $159/tech: $9,540/year x 3 = $28,620. Stays cheap if endpoint-per-tech stays high; flips expensive if you hire.
- OpenFrame at $1 per device per month, AI tokens included: $3,000/year x 3 = $9,000. Predictable annual spend, easiest exit. On annual billing at $0.80, it's $2,400/year, or $7,200.
When the cheapest tool today becomes the most expensive one to leave, the math flips. See how to reduce IT costs for the full TCO worksheet.
Google Endpoint Management for Google Workspace Shops
If a client runs on Google Workspace instead of Microsoft 365, Google endpoint management is the device management built into the Workspace admin console. Basic controls, such as enforcing a screen lock or removing a lost phone's work account, come with Workspace. Advanced controls depend on the edition, and Windows device management is the clearest example: it enrolls Windows 10 and 11 devices when users sign in through Google Credential Provider for Windows, and it is limited to Business Plus, Enterprise, Frontline, and the Education Standard and Plus editions, according to Google's admin help.
That covers a Google-first office well: phones, tablets, and Windows laptops managed from the console the client already pays for. It isn't built for the work an RMM does: fleet-wide scripting, third-party application patching, and one multi-tenant view across client environments. Google also notes that its Windows credential provider doesn't work alongside third-party mobile device management, so pick one system of record per device.
There's no separate price for Google endpoint management. The controls come with the Workspace edition, so the cost is the per-user Workspace license, and Windows device management needs one of the editions listed above. Gartner's 2026 Magic Quadrant lists Google as a Niche Player for endpoint management.
A dedicated endpoint management solution earns its place when:
- Windows or macOS fleets need more than Workspace policies reach.
- Third-party patching and scripted remediation are part of the job.
- An MSP needs one console across many client tenants.
- Compliance asks for patch and configuration reports per device.
The Real Cost of Lock-In
The cheapest endpoint management tool today becomes the most expensive when you cannot leave it. Multi-year contracts, mandatory bundles, custom data formats, and renewal price hikes can all raise the cost of switching, so check each one before you sign. Pick a tool with real pricing transparency, a clear data-export path, and contract terms that flex with your team. The right platform is the one you can leave on your own schedule, not theirs.

Content Marketing Lead
Ohayo! I run content, SEO, social, and community at Flamingo. Before IT, I worked as a correspondent for Ukraine's Public Broadcasting Company and have a Master's in journalism.
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