Updated: July 2026

Managed Service Providers (MSPs) are the backbone of IT support for many small and medium-sized businesses (SMBs), delivering a wide range of services that combine technical expertise with essential IT solutions. Yet, beneath their polished offerings lies a complex web of internal tools, reselling agreements, and operational challenges. Let’s explore what MSPs do, the tools they rely on, and the obstacles they face.


Core IT and Security Services Provided by MSPs

MSPs are responsible for maintaining the IT infrastructure and security of their clients, often through a subscription model. Their services include:

1. IT Management

  • Remote Monitoring and Management (RMM): Ensures systems are up-to-date, secure, and functioning optimally. (See our best RMM tools comparison for a detailed breakdown.)
  • Network Management: Covers everything from monitoring to troubleshooting for reliable connectivity.
  • Backup and Disaster Recovery (BDR): Protects against data loss and ensures business continuity.

2. Security Services

  • Endpoint Security: Provides antivirus and malware protection.
  • Identity and Access Management (IAM): Handles user authentication and secure access.
  • Zero Trust Network Access (ZTNA): Offers secure, policy-based access to resources.
  • Extended Detection and Response (XDR): Combines data from various tools for proactive threat management.

MSPs often resell these solutions as part of their packages, with tools like Single Sign-On (SSO), Mobile Device Management (MDM), and Virtual Private Networks (VPN) being common examples. For organizations needing dedicated security expertise beyond standard MSP offerings, MSSPs provide a specialized alternative. By bundling these commercial products with their managed services, MSPs ensure SMBs have access to enterprise-grade tools without in-house IT staff.


Internal Tools: The Backbone of MSP Operations

To deliver their services efficiently, MSPs rely on internal tools designed to manage their operations, such as:

  • Professional Services Automation (PSA): Tracks time, manages tickets, and monitors project workflows. Our PSA software comparison covers commercial and open-source options.
  • Customer Relationship Management (CRM): Keeps client interactions organized for seamless service.
  • Ticketing Systems: Centralizes client requests and troubleshooting tasks.

These systems form the operational backbone, helping MSPs coordinate their teams and deliver a consistent client experience.


The Challenge of Fragmented Systems

Despite their reliance on these tools, one of the biggest challenges MSPs face is the lack of synergy between them. Fragmented tech stacks lead to inefficiencies, such as:

  • Higher Labor Costs: Disconnected systems require more manual work to bridge the gaps, increasing technician hours and reducing margins.
  • Operational Complexity: Managing multiple tools with limited integration creates delays and errors in service delivery.

As a result, labor costs can account for up to 30% of total revenue, while vendor software costs take up an additional 20–35%, leaving MSPs with thin margins.


The Need for Unified Solutions

To overcome these challenges, MSPs must streamline their operations. Solutions like unified platforms, open-source alternatives, and AI-driven automation are emerging as game-changers. By integrating tools, improving IT infrastructure management, and automating manual processes, MSPs can:

  • Reduce Costs: Open-source and AI tools significantly lower labor and vendor expenses.
  • Increase Efficiency: Unified systems eliminate redundancies, enabling faster and more accurate service delivery.

Conclusion

MSPs are more than just IT service providers — they are trusted partners that deliver critical IT management for small business and security solutions to SMBs. However, their reliance on fragmented systems and reselling agreements creates operational challenges that impact profitability. Embracing integrated tools and innovative technologies is essential for MSPs to enhance efficiency, reduce costs, and remain competitive.

As the MSP industry evolves, the question remains: Will MSPs adapt to these changes, or will they be left behind in the race for operational excellence? See what we're learning from the MSP community for real-world perspectives.

Michael Assraf

Founder and CEO

Hey everyone, I'm Michael - founder and CEO of Flamingo. Before this, I built Vicarius, a cybersecurity company focused on vulnerability remediation, where I raised over $60M in funding. Working closely with service providers through that journey, I saw firsthand how MSPs were losing money to vendor payouts and inefficient systems - and that's when the idea for Flamingo clicked. I set out to build an open-source platform that dramatically increases MSP margins while helping them deliver better service to their clients.

Related Content

Blog Posts

Product Releases

Podcasts

Webinars

Case Studies

Events

Onboarding Guides

Frequently Asked Questions

About OpenFrame

OpenFrame isn't built to plug into your stack. It replaces it. Instead of duct-taping a dozen tools together (RMM, MDM, SIEM, patching, remote access, each its own login and bill), we bundle it into one unified platform: RMM, MDM, monitoring, automation, remote access, patch management, security monitoring, and ticketing, plus built-in AI copilots. So "does it integrate with X?" usually means: you won't need X anymore.
Both. It's built for MSPs and MSSPs alike.
Most platforms give you one piece and expect you to bolt the rest on. OpenFrame unifies the whole stack in one place, with AI copilots built in. Fewer logins, fewer bills, less duct tape.
In the cloud, on US soil. Your data stays stateside.

MSP AI Agents

Yes. In production MSP shops today, 10% to 25% of tickets close before a human opens them. Thread alone has processed 173 million tickets across 750-plus MSP partners at 96% triage accuracy, handing back 490,000-plus technician hours. Agents own the low-risk, high-volume work (password resets, MFA enrollment, known installs, onboarding and offboarding) and flag anything that touches production data or needs judgment for a human to take.
On a five-person desk, reported deployments show $78,000 to $130,000 in annual direct labor savings, roughly 30% fewer escalations, and 15% to 20% better SLA compliance. Broader MSP adoption data adds ticket handling time cut by 45% and five to 12 points of margin, all from reclaimed capacity rather than headcount cuts.

AI MSP

MSPs use AI to triage and route tickets, cut alert noise, schedule patches, assist L1 security work, and draft client reports. Kaseya's 2025 benchmark found 30% already use it to eliminate tedious tasks, with ticket triage the most common starting point.
Most MSPs start with AI features inside their existing PSA, RMM, and ticketing systems rather than standalone products. Common categories include AI ticket triage, alert correlation, scripting assistants, and AI-native all-in-one platforms like OpenFrame that run intelligence across the whole stack.
Start with a readiness assessment, not a tool purchase. Confirm your ticket history is clean and your RMM, PSA, and monitoring systems connect. Then pick one high-volume, low-risk workflow, usually ticket triage, and pilot it on internal tickets before any client sees it.
Automate high-volume, low-risk tasks first. Ticket triage and alert noise reduction top the list because they run constantly and a human still resolves the underlying issue. Save security approvals, billing changes, and client-facing actions for later, always with a human in the loop.